--- title: Product Lens description: The OUTTRA Product Lens enables retailers and brands in the sports industry to display the latest product information in online shops. --- [![OUTTRA Logo](https://v.outtra.com/hubfs/RZ_Logo_OUTTRA_Wei%E2%94%9C%C6%92.svg) ![OUTTRA Logo](https://v.outtra.com/hubfs/RZ_Logo_OUTTRA_Wei%E2%94%9C%C6%92.svg)](https://v.outtra.com/en-gb/) - [English - United Kingdom](https://v.outtra.com/en-gb/product-lens) - [Deutsch – Deutschland](https://v.outtra.com/de-de/product-lens) - [Español - España](https://v.outtra.com/es-es/product-lens) - [Français - France](https://v.outtra.com/fr-fr/product-lens) - [Italiano - Italia](https://v.outtra.com/it-it/product-lens) - [Brands](https://v.outtra.com/en-gb/brands) - [Retailers](https://v.outtra.com/en-gb/retailer) - [News](https://v.outtra.com/en-gb/news) - [Contact](https://v.outtra.com/en-gb/contact) - Login - [Data & Image Hub](https://in.outtra.com/login?lang=en) - [Stockists](https://stockist.outtra.com/login) - [Brands](https://brand.outtra.com/login) - [Publisher](https://publisher.outtra.com/login) # PRODUCT LENS ## Product content in the layout of the brands in online shops of the retailers [![SCHEDULE PRESENTATION](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/6390235/c4eb3f5c-40d9-4d1a-aa57-b2486e5bbb8d.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/6390235/c4eb3f5c-40d9-4d1a-aa57-b2486e5bbb8d) ### PRODUCT LENS   With OUTTRA Product Lens, we enable brands and retailers to always display the latest product data and product images to customers in their online shops. Retailers integrate the Product Lens into their online shop and brands fill the tool with their latest product data and product images. ![product\_lens\_2](https://cdn2.hubspot.net/hubfs/507386/CLEAN-images/lazy-imgs/lazy-img-800x500.png) #### Problem definition   Up-to-date and detailed product information and product images are essential for a good purchase conversion and a low return rate in online shops. However, online retailers often do not have the capacity to always enter this data in full in their online shop and to update it permanently. #### Features for retailers Receive the best content free of charge directly from the manufacturer and thus optimise the conversion and return rate in your own online shop.   ![icon\_1](https://v.outtra.com/hs-fs/hubfs/icon_1.png?width=50&name=icon_1.png) Display the latest product information from the manufacturer directly in your own online shop.   ![data\_image\_hub\_9](https://v.outtra.com/hs-fs/hubfs/data_image_hub_9.png?width=50&name=data_image_hub_9.png) Display the latest and most comprehensive product images and videos directly from the manufacturer in your own online shop.   ![icon\_2](https://v.outtra.com/hs-fs/hubfs/icon_2.png?width=50&name=icon_2.png) No duplicate content problem, as the product lens is built in via an iframe and is ignored by Google.   ![icon\_3](https://v.outtra.com/hs-fs/hubfs/icon_3.png?width=50&name=icon_3.png) Control over the place where the brand's content is displayed.   ![icon\_4](https://v.outtra.com/hs-fs/hubfs/icon_4.png?width=50&name=icon_4.png) Can be used free of charge for all online shops.   ![icon\_5](https://v.outtra.com/hs-fs/hubfs/icon_5.png?width=50&name=icon_5.png) The extensive content of the brand reduces the return rate in your online shop. #### Features for brands Present your products in your style in the online shops of your partners   ![icon\_1](https://v.outtra.com/hs-fs/hubfs/icon_1.png?width=50&name=icon_1.png) Consistent presentation of your products across all approved online shops of your partners.   ![icon\_7](https://v.outtra.com/hs-fs/hubfs/icon_7.png?width=50&name=icon_7.png) Possibility to adapt the content if necessary and thus also react to feedback within the season.   ![icon\_6](https://v.outtra.com/hs-fs/hubfs/icon_6.png?width=50&name=icon_6.png) Control which online shops are allowed to display your content.   ![icon\_8](https://v.outtra.com/hs-fs/hubfs/icon_8.png?width=50&name=icon_8.png) The best product content and product images increase the sales rate with your online shop partners.   ![icon\_5](https://v.outtra.com/hs-fs/hubfs/icon_5.png?width=50&name=icon_5.png) Reduction of the return rate through the best product information and the possibility to import updates during the season.   ![data\_image\_hub\_10](https://v.outtra.com/hs-fs/hubfs/data_image_hub_10.png?width=50&name=data_image_hub_10.png) In combination with the [OUTTRA Data & Image Hub](https://v.outtra.com/en-gb/data-image-hub), no further effort is required to import the data. --- [![SCHEDULE PRESENTATION](https://hubspot-no-cache-eu1-prod.s3.amazonaws.com/cta/default/6390235/c4eb3f5c-40d9-4d1a-aa57-b2486e5bbb8d.png)](https://hubspot-cta-redirect-eu1-prod.s3.amazonaws.com/cta/redirect/6390235/c4eb3f5c-40d9-4d1a-aa57-b2486e5bbb8d) ##### Tools Tools [Data & Image Hub](https://www.outtra.com/en-gb/data-image-hub) [Where-To-Buy Local](https://www.outtra.com/en-gb/where-to-buy-local) [Product Lens](https://www.outtra.com/en-gb/product-lens) ##### Company Company [About us](https://www.outtra.com/en-gb/about-us) [Board](https://www.outtra.com/en-gb/board) [Help Centre](https://www.outtra.com/en/learn) [Newsletter](https://share.hsforms.com/1cTy_5o8rR1GEimefObmN7Q3syqj)       ##### Collaboration Collaboration [Partners](https://www.outtra.com/en-gb/partner) [Interfaces](https://www.outtra.com/en-gb/interfaces) ##### Kontakt Kontakt Stuttgart, Germany +49 711 505 14 300 Vaasa, Finland +358 50 492 9723 [hello@outtra.com](mailto:hello@outtra.com) [![OUTTRA\_Logo](https://v.outtra.com/hubfs/OUTTRA_Logo.svg "OUTTRA_Logo")](http://www.outtra.com) - [Privacy Policy](https://v.outtra.com/en-gb/privacy-policy) - [Imprint](https://v.outtra.com/en/imprint) - [GTC](https://v.outtra.com/en/gtc) Copyright © 2023 81MEDIA GmbH Cookie Settings